On the Monday before Christmas we spoke with Dr László Seer and closed this year’s edition of the Cluj Creativ programme. Thank you all for coming!

In the run-up to the holidays, Dr László Seer taught us a few tricks to help us sell more effectively and avoid psychological pitfalls. The “teachings” were very sharp, just before Christmas. We will certainly remember the IKEA effect or the priming effect when we go shopping for the last presents.

Photo: Szabolcs Serar